Every blog ad network quotes RPM slightly differently — some by pageview, some by session — and the gap between the entry-level network and a premium one can be 5–10x. This page lines them all up.
Most publishers start on Google AdSense, since it has no traffic minimum. As traffic grows, header-bidding networks like Newor Media (5,000+ monthly users, no ceiling) or Ezoic (currently 250,000+ monthly visits) typically outperform AdSense alone by running multiple demand partners against each impression. Above that, invitation- or application-based premium networks — Mediavine (10,000+ sessions) and Raptive (a traffic minimum that has moved between 25,000–100,000 pageviews) — tend to post the highest RPMs, in exchange for a stricter approval process and, in Raptive’s case, a slower net-45 payout.
| Network | RPM range | Unit | Notes |
|---|---|---|---|
| Google AdSense | $1–$10 | per 1,000 pageviews | |
| Newor Media | $4–$18 | per 1,000 pageviews | |
| Monumetric | $3–$15 | per 1,000 pageviews | |
| Ezoic | $3–$20 | per 1,000 pageviews | |
| Journey (CafeMedia/SheMedia) | $4–$20 | per 1,000 pageviews | |
| Mediavine | $8–$30 | per 1,000 sessions | |
| Raptive | $10–$35 | per 1,000 pageviews |
Mediavine’s figures are on sessions, not pageviews — a lower headline number there can still represent more revenue per visitor than it looks like against the others.
Raptive and Mediavine typically post the highest headline RPMs, but both require meeting a traffic minimum and passing an application — and Mediavine’s figure is calculated on sessions rather than pageviews, so compare on the same basis before switching.
Once you clear a network’s minimum — 5,000 monthly users for Newor Media, 10,000 sessions for Mediavine, current thresholds for Ezoic and Raptive — a managed or header-bidding network is very likely to outperform AdSense alone.
Niche, audience geography, ad density, and season all move the real number by several multiples. Treat every published range, including this one, as a planning estimate rather than a guarantee.