Ezoic runs header-bidding auctions across multiple demand partners for every impression, which is what typically pushes its RPM above single-network setups like plain AdSense.
Ezoic raised its minimum from roughly 10,000 to 250,000 monthly visits in early 2026 — a significant change that moved many smaller publishers out of its target segment and toward alternatives like Newor Media, which has no traffic ceiling and a much lower floor.
If your site sits below that threshold, benchmark against Newor Media or AdSense instead — the Ezoic ranges below apply to publishers who currently qualify.
| Segment | RPM range | Unit |
|---|---|---|
| Overall blended average | $3–$20 | per 1,000 pageviews |
| High-competition niches (finance, tech) | $12–$20 | per 1,000 pageviews |
| General lifestyle content | $4–$10 | per 1,000 pageviews |
$8–$12 is a reasonable blended target for a general-interest site; competitive niches like finance and technology can run well above that.
As of 2026, Ezoic requires roughly 250,000 monthly visits, a substantial increase from its historical 10,000-visit floor.
Newor Media has no traffic ceiling and accepts publishers from around 5,000 monthly users, making it the closer equivalent to what Ezoic used to offer smaller sites.