Every RPM tool online is built for one platform. This one isn't. Pick from over 25 networks — YouTube, TikTok, blogs, podcasts, newsletters, livestreams — or drop in a platform of your own, and see what it pays.
Blended industry range across niches and geographies. Your own dashboard is always the source of truth.
Everything you've added, side by side, sorted highest RPM first.
Search "RPM calculator" and every result is the same tool wearing a different platform's name — one box for revenue, one for views, a single multiply-and-divide. That's fine for the math. It's not much of a tool.
You don't run one platform. Neither should the calculator. Switch between YouTube, TikTok, a blog network, and a podcast feed without opening five different sites.
Most tools need your actual revenue to work. The estimate mode runs on published industry benchmarks, adjusted for niche and audience geography, so you can plan before you've published anything.
Set a target income and PerMille tells you the views, downloads, or opens you'd need at that platform's low, typical, and high RPM — instead of only going revenue → rate.
Add results from several platforms to one ledger and see them ranked. Useful the moment you're deciding where new content actually belongs.
No login, no tracking pixel, no "creators like you" upsell. It's a static file that does arithmetic — your numbers stay on your screen.
Every benchmark is labeled as a range, not a promise, with the variables that move it. RPM is volatile by nature — a tool that hides that is lying to you.
Typical RPM ranges by platform, in USD, before niche or geography adjustments. Compiled from publicly reported industry data and platform disclosures — treat as a planning range, not a guarantee. Last reviewed September 2026.
Deeper, platform-specific breakdowns — what moves the rate, how each network actually measures it, and the calculator pre-loaded to that platform.
Revenue per mille — total revenue divided by total units (views, pageviews, sessions, downloads, or opens), multiplied by 1,000. It tells you what every 1,000 units of audience are worth.
CPM is what advertisers pay per 1,000 impressions, before the platform's cut. RPM is what you actually receive per 1,000 views, across every revenue source, not just ads. RPM is almost always lower.
Revenue share, ad formats, audience geography, content niche, and seasonality all move it. A finance channel can out-earn an entertainment channel 10x at the same view count.
Not on its own. Some networks measure RPM on sessions instead of pageviews, or fold in memberships and tips — check what's actually in the denominator before comparing two numbers.